My name is Sara-Jane Brown and I am PR/Comms/Digital specialist with an interest in sport, pop culture and travel.
I want to use my blog to discuss PR and marketing and specifically online campaigns, events and news.
I guess the best place to start is with a brief history of my work experience. So here goes:
At 14, I decided I wanted to be a journalist and begged my local newspaper for some work experience . During the next few years I gained work experience with local newspapers and also BBC Three Counties Radio station. After taking my A levels, I took a year out to work on the sports desk of the Northampton Chronicle and Echo before going to the Nottingham Trent University where I studied; English, Media and Psycho-sociology. Whilst at University, I was appointed sports editor for the University newspaper, joined the swim team and set up a women’s football team, which won the league and played at Wembley. In my second year I went to America for a semester where I qualified as a radio DJ and represented the swim team. When I came back from the USA, I volunteered with the Nottingham Evening Post‘s sports team.
After my degree, I studied for an MA in Investigative Journalism whilst volunteering for BBC East Midlands Today in their sports department.
Once I’d finished University I joined BBC London as a broadcast assistant on the weekly sports show. Unfortunately I was made redundant and briefly worked at Talk Sport before moving to work for Manchester United TV as input producer.
After Manchester United, I travelled across the world; working as a producer for a radio station in Sydney and a reporter for a sports radio station in Auckland. When I returned to England, I freelanced as a reporter at Manchester United as well as my local radio station. I also worked as press conference manager at the Commonwealth Games and the The World Indoor Athletics Championships.
At this time I was also freelancing as a press officer for Bedfordshire County Council and PR Manager for several small organisations, where I introduced them to the benefits of PR and marketing.
I then began working at Sky Sports News as a freelance forward planner, sub editor, news desk assistant and reporter. I had to drop the other work as the work became full time, but traveling from the midlands to south west London and the unsociable lifestyle of a freelancer were very difficult and so a few years later I decided to move away from journalism and take a permanent Communications Manager role within a central Government agency. At the Highways Agency I was responsible for all the internal and external communications for a national directorate, managed a communications team, introduced CSR and online communications.
My next move was to a marketing agency heading up the PR team; managing the PR clients and also the agency PR. I continued to develop my online communication skills as well as media relations, campaigns and marketing. Unfortunately, the Company went into liquidation and I moved to Butlins to ‘learn digital’. My role was to build, develop and implement an online PR strategy.
My current role is as Head of Communications for Practical Action, an international development charity which uses technology to provide long term solutions to world poverty. My role involves managing a team managing the website, social media, public affairs, media relations, events, e-mail, and general communications .
My biggest achievements and highlights have been; interviewing Take That, breaking the ‘Gazza at Kettering Town’ story on SkySportsNews, the Mummy bloggers campaign, the TweetUp and Fat of the Land.